The social marketing project in bangladesh population services international ( psi ) founded in 1976 as a non-profit agency field of activity : mexico, sri lanka , bangladesh psi social marketing project ( raja condoms & maya pills ) psi’s social marketing project agreement with the government of bangladesh 1976. Unlike traditional marketing, psi was involved in societal marketing over the time the sales of raja increased tremendously and we were successful in grabbing a major part of market share in bangladesh one was seen as an over the counter consumer product while the other was a powerful drug in case of raja the target consumers were men. Case solution population services worldwide (psi) will be a not-for-profit agency founded to disseminate family planning information also to market birth control products, mainly in less developed nations attempting to curb their population explosions. Late in 1983, when psi met to discuss the marketing strategies for 1984-86, they observed that raja sales had steadily increased but maya sales declined despite using the same marketing strategies for both the products.
Case analysis – raja maya in 1976, population services international (psi), a non-profit organisation, in agreement with government of bangladesh, started a family-planning program through social marketing. Case solution population services international (psi) was a not-revenue driven office established to spread family arranging data and to market anticonception medication items, essentially in less created nations looking to control their populace blasts. The case solution provides a brief analysis of population control initiatives carried out by the bangladesh government, particularly its social marketing project (smp) the analysis considers the competition in the retail environment of the bangladesh. An analysis of alfred joyce kilmer on the war for conviction between palestine and israel advances in the economic analysis of participatory and labor-managed firms anthropology at the dawn of the cold war the palestine-israel conflict harms.
Marketing strategy for birth control pills 1 group 5: ankit malhotra-gsep13cmm021 prajakta talathi-gsep13cmm031 rashmi lagisetty –gsep13cmm032 venkataram grandhi-gsep13cmm036 psi case analysis 2 success of raja brand image, people could relate to the masculine nature name and logo familiar advertising strategy – advertising expenses are. 1 social marketing: a success story in bangladesh mahbubur rahman, ma, mba 1 and toslim uddin khan, ma, mss, mba 2 social marketing company (smc) is the largest privately managed social marketing organization in. Seven years afterwards, a few psi managers had been meeting at psi's washington, dc headquarters to discuss mathsoft inc b 1984-86 internet marketing method for 2 solutions: raja condoms and maya beginning manage capsules of certain issue was the reality that the advertising and marketing tactic that experienced verified very effective for. Ipoh deputy police chief supt abdul rani alias confirmed the discovery of the baby, who was taken to raja permaisuri bainun hospital this is the second case involving an infant in as many days. Psi has started to carry out smp (social marketing project) that involves the marketing of birth control products through local retail outlets to help control he population explosion, smp marketed two products: raja brand condoms and maya brand oral contraceptives.
Population services international the social marketing project in bangladesh group 6 anubhav | apratim | jatin | meenal | saumya overview bangladesh population growth psi smp • one of the • low literacy rate • non profit agency • the beginning – poorest countries – 27% among founded in 1970 1977 in the world males and 12% • headquartered in • objective – • expected 3%. Population services international (psi) was a not-for-profit agency founded in 1970 to help control the population explosion in many less developed countries through the dissemination of family planning information and products. Population services international the social marketing project in bangladesh case study solution after 7 years, 3 psi administrators were fulfilling at psi's washington, dc main station to talk about 1984-86 promoting approach for 2 products: raja prophylactics and maya birth control tablets. Seven years later, three psi managers were meeting at psi's washington, dc headquarters to discuss 1984-86 marketing strategy for two products: raja condoms and maya birth control pills of particular concern was the fact that the marketing approach that had proven extremely successful for raja was yielding poor sales results for maya. Case summary of psi: social marketing project in bangladesh relative performance of raja and maya from general performance measures in 1983, raja is outperforming maya in terms of % sales growth from 1982 to 1983 (41% vs 5%), the market share of the same product type (59% vs 8%), the # of couple years protection (504 vs 48 thousands cyp.
Problem statement the problem that is identified in the case “population services international: the social marketing project in bangladesh” is that a population control program was introduced in bangladesh, psi introduced two products which were raja condoms and maya contraceptive pills. Seven years later, three psi managers were meeting at psi's washington, dc headquarters to discuss 1984-86 marketing strategy for two products: raja condoms and maya birth control pills. Altantuya was killed and her body blown up with explosives at a jungle in mukim bukit raja, klang, between 10pm on oct 19, 2006 and 1am on oct 20, 2006 (in life) is a human being and, in the.
Population services international (psi) is a non-profit organization with the declared goal and mission of controlling the population growth in poorer countries through the implementation of specific birth control and family planning programs one of the countries they. The psi case: marketing of raja and maya 1168 words | 5 pages retailers than psi gave it to retailers as for sales of maya - image of maya was negative among doctors and rmps who were at a position that could recommend contraceptive pills to consumers in this context, raja could be more freely sold to consumers without intervention of. The psi case: marketing of raja and maya - essay example as a result, people were more willing to accept condom rather than drug mama’s performance got worse because of its weak marketing strategy compared to other competitive products. Include world.